The publishing of media in today has changed as Naughton ( 2006) mentioned that “the combination of digital convergence, personal computing and global networking seems to have ratcheted up the pace of development and is giving rise to radical shifts in the environment.” Indeed, this has altered how conventional media and journalism works , especially with the new media platforms such as facebook, twitter and youtube.
With the new ways to publish media, audiences do not just digest information like how it works for traditional media. Now people are able to choose and contribute their opinion to the information that they read (Harper, 2009). This thought is also supported by Alex Bruns (2007) who claimed that “users are always already necessarily also producers of the shared knowledge base, regardless of whether they are aware of this role”.
In the new media, people are able to pick and choose the information that they pick because of the multimodality that is incorporated in the source of information. For example , on website the combination of modes such as hyperlinks, graphics, audio, text and menu options enables the reader to choose their own pathway of reading the information depending on what they would like to read ( Walsh, 2006)

References:
Harper, R A , The Social Media Revolution: Exploring Journalism and News Media Organizations, viewed 20 April 2011,< http://www.studentpulse.com/articles/202/the-social-media-revolution-exploring-the-impact-on-journalism-and-news-media-organizations>
Naughton, J 2006, Blogging and the emerging media ecosystem, Reuters Institute, viewed 27 April 2011,< http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf>
Produsage: A Working Definition 2007, viewed 23 April 2011, <http://produsage.org/>
Walsh, M. 2006,” ‘Textual shift’: Examining the reading process with print, visual and multimodal texts,” Australian Journal of Language and Literacy, vol.29, no.1, p.24-37.